Asics has garnered widespread recognition as a footwear brand, renowned for providing steadfast designs and durability. Since 1949, this Japanese label has been dedicated to augmenting athletic performance and sportswear aesthetics. Among its most iconic creations, the Onitsuka Tiger Mexico 66 sneakers hold a special place, belonging to the Classic Mexico series of retro-style sports shoes.
Release Date: 2023.
Style Code: P230600077
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Launched in 1966, during the year of the Mexico Olympics, the Mexico series instantaneously gained traction among athletes and fashion-conscious consumers alike. The design originated from the traditional Mexican martial arts shoes, known as “huraches,” which were adapted by Japanese runners in the 1950s. The Mexico 66 boasts a refined, streamlined profile, with a leather upper and the iconic tiger stripes motif on the side.
The popularity of Mexico 66 transcended Japan in the 1970s, when Bruce Lee sported them in the movie “Game of Death.” Since then, they have acquired a devoted following among sneaker collectors and fashion enthusiasts, prompting Asics to continue releasing new renditions of the design, and collaborate with other labels.
One noteworthy collaboration is the Asics x Andersson Bell Tarther Blast – a reimagined classic racing shoe with a chunky sole and vibrant color scheme. The upper material is a blend of leather and mesh, and features reflective details for increased visibility. The Tarther Blast is a sophisticated and fashion-forward choice for those who wish to make a statement with their footwear.
Another captivating collaboration is the Asics x GmbH Gel-Nandi 360, part of a capsule collection co-created with GmbH, an avant-garde fashion label based in Berlin. The Gel-Nandi 360 exhibits trail running-inspired design, with a solid sole and a combination of materials such as leather and neoprene. The shoes also manifest striking branding and graphic details, capturing the voguish aesthetic of the GmbH brand.
With its long-standing legacy and unwavering commitment to innovation, Asics continues to produce premium-quality and fashionable sneakers that endure the test of time. Be it the timeless appeal of the Onitsuka Tiger Mexico 66 or the audacious collaborations like Tarther Blast and Gel-Nandi 360, Asics offers an extensive range that caters to preferences of all discerning consumers.